Meesho Recruitment 2023

Meesho, India's leading social commerce platform, is seeking a dynamic and customer-centric Customer Marketing Manager to join our expanding team. As a Customer Marketing Manager, you will play a pivotal role in driving customer engagement, loyalty, and advocacy through strategic marketing initiatives. You will be responsible for developing and executing data-driven marketing campaigns, managing customer lifecycle programs, and fostering strong relationships with our valued customers.

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Responsibilities:

Develop and execute customer marketing campaigns across multiple channels, including email, SMS, social media, and in-app messaging
Manage customer lifecycle programs, including onboarding, engagement, and retention initiatives
Analyze customer data to identify trends, preferences, and areas for improvement
Develop and implement customer segmentation strategies to target marketing campaigns effectively
Measure the performance of customer marketing campaigns and make data-driven recommendations for improvement
Stay up-to-date on the latest customer marketing trends and best practices

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Skills:

Excellent communication and interpersonal skills with the ability to build rapport with diverse customers
Strong analytical and problem-solving skills with the ability to interpret complex data and draw meaningful conclusions
Proficiency in customer relationship management (CRM) tools and marketing automation platforms
Experience with customer segmentation and targeting techniques
Ability to work independently and as part of a team
Strong attention to detail and ability to manage multiple projects simultaneously

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