Mother Dairy Recruitment 2024

We are looking for a passionate and creative Marketing Specialist to join our dynamic team. You'll be responsible for developing and executing data-driven marketing campaigns across various digital and traditional channels. You'll work closely with cross-functional teams like sales, product development, and design to ensure a cohesive brand message is delivered to our target audience. This role offers the opportunity to work on a diverse range of projects, from social media marketing and content creation to email marketing and brand activations.

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Key Responsibilities

• • Conduct thorough market research to understand consumer trends, competitor analysis, and identify marketing opportunities.
  • Develop and implement comprehensive marketing campaigns across digital platforms (social media, search engine marketing, email marketing) and traditional channels (print, television) to achieve brand awareness, engagement, and lead generation goals.
  • Create compelling marketing content (written, visual) that resonates with the target audience and aligns with the brand identity.
  • Manage and optimize social media presence across various platforms to foster brand engagement and community building.
  • Analyze campaign performance through data metrics and reporting tools, and recommend data-driven strategies for improvement.
  • Stay updated on the latest marketing trends and technologies to ensure our campaigns are innovative and effective.
  • Collaborate with internal teams (sales, product development, design) to ensure a unified marketing strategy.

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Required Skills and Qualifications

• • Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).
  • Minimum 1-2 years of experience in marketing, preferably in the FMCG (Fast Moving Consumer Goods) industry.
  • Strong understanding of digital marketing principles and best practices (SEO, SEM, social media marketing, email marketing).
  • Excellent written and verbal communication skills, with the ability to craft compelling marketing copy.
  • Proficient in using marketing automation and analytics tools (e.g., Google Analytics, Hootsuite, Mailchimp).
  • Creative and analytical mindset with a passion for developing engaging marketing campaigns.
  • Ability to work independently, manage multiple projects, and meet deadlines effectively.
  • Excellent time management and organizational skills.
  • Strong teamwork and collaboration skills.

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