Marketing Specialist

Are you a creative marketing enthusiast with a passion for connecting with audiences and driving results? Do you possess a strategic mind and the ability to translate business goals into impactful campaigns? If you thrive in a dynamic environment and excel at crafting engaging marketing experiences, then joining Airtel as a Marketing Specialist could be the ideal platform to showcase your talents and contribute to the success of a leading telecommunications company.

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Responsibilities:

Develop and implement creative marketing campaigns aligned with Airtel's overall marketing strategy and brand positioning.
Conduct market research and analyze customer needs and preferences to identify relevant marketing opportunities.
Conceptualize, create, and curate engaging marketing content across various formats (e.g., social media posts, video ads, website content, email marketing).
Manage and collaborate with external vendors (e.g., creative agencies, media partners) to ensure effective campaign execution and delivery.
Optimize marketing campaigns for digital platforms (SEO, SEM) and leverage data analytics to measure campaign performance and identify areas for improvement.
Stay updated on the latest marketing trends and technologies, constantly seeking innovative ways to engage target audiences.
Collaborate with other marketing teams (e.g., brand, public relations) to ensure marketing efforts are cohesive and impactful.

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Skills:

Bachelor's degree in marketing, communications, or a related field.
3+ years of experience in digital marketing, with a focus on strategy development and campaign management.
Strong understanding of digital marketing principles and best practices.
Experience with a variety of digital marketing channels, including SEM, social media marketing, and content marketing.
Experience with digital marketing analytics.
Excellent problem-solving and analytical skills.
Ability to work independently and as part of a team.

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