DBS Bank Recruitment 2024

As a Marketing Research Analyst at DBS Bank, you'll be responsible for conducting comprehensive market research to inform strategic decision-making across various marketing initiatives. You'll analyze data from various sources, identify key trends, and translate insights into actionable recommendations. This role requires a strong analytical mind, excellent communication skills, and a passion for understanding consumer behavior.

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Key Responsibilities

• Conduct market research using a variety of quantitative and qualitative methodologies, including surveys, focus groups, and competitor analysis.
• Analyze data from various sources, such as customer surveys, market research reports, and social media analytics, to identify trends and patterns.
• Develop clear and concise presentations and reports to communicate research findings to stakeholders across the organization.
• Stay up-to-date on the latest marketing research trends and methodologies.
• Partner with marketing teams to identify research needs and develop research plans.
• Support the development and implementation of marketing campaigns with data-driven insights.
• Monitor and track the performance of marketing initiatives to measure their effectiveness.

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Required Skills and Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum 1-2 years of experience in market research, ideally within the financial services industry (preferred but not mandatory).
• Strong analytical skills with the ability to analyze complex data sets and identify key insights.
• Excellent written and verbal communication skills, with the ability to present research findings effectively to a variety of audiences.
• Proficiency in research methodologies, including surveys, focus groups, and data analysis.
• Experience with market research software tools (e.g., SPSS, SAS) is a plus.
• Strong attention to detail and ability to prioritize multiple tasks.
• Ability to work independently and as part of a team.
• Self-motivated and results-oriented with a strong work ethic.

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