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As a Marketing Specialist at Infosys, you'll play a crucial role in supporting the development and execution of strategic marketing initiatives across various domains. You'll collaborate with cross-functional teams to craft compelling content, manage digital campaigns, and contribute to building Infosys' brand reputation as a global leader in IT solutions and consulting.

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Responsibilities:

• Develop and manage content for various marketing channels, including websites, social media, email marketing, and brochures.
• Support the creation and execution of digital marketing campaigns, including paid advertising, SEO optimization, and social media engagement.
• Conduct market research and analysis to identify trends and opportunities, developing insights to inform marketing strategies.
• Track and measure campaign performance using marketing analytics tools and present results to stakeholders.
• Maintain brand consistency across all marketing materials and communications.
• Contribute to the development and execution of events and webinars.
• Stay updated on the latest marketing trends and technologies.

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Skills:

• Strong writing and editing skills with the ability to craft compelling and engaging content.
• Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Hootsuite, Mailchimp).
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with diverse teams.
• Time management and organizational skills, adept at handling multiple tasks efficiently.
• Strong analytical and problem-solving skills.
• Creative thinking and a proactive approach.

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