Unacademy Recruitment 2023

Unacademy, one of India's leading online learning platforms, is offering job opportunities for the position of Marketing Director. If you have a passion for marketing, a strong understanding of digital marketing strategies, and experience in executing marketing campaigns, this could be a great opportunity for you.

Responsibilities:

1. Creating and implementing marketing campaigns across various digital channels, including social media, email marketing, and content marketing.
2. Conducting market research and competitor analysis to identify trends and opportunities.
3. Collaborating with the marketing team to develop marketing plans and strategies to meet business objectives.
4. Developing and managing marketing budgets for campaigns and tracking the performance of marketing initiatives.
5. Utilizing data analytics tools to measure the effectiveness of marketing campaigns and making data-driven decisions.
6. Creating compelling marketing content, including ad copies, landing pages, and social media posts.
7. Coordinating with internal teams, such as content creators, designers, and product managers, to ensure the timely execution of marketing campaigns.
8. Building and maintaining relationships with external partners, such as influencers and media agencies, to enhance brand visibility.
9. Keeping up-to-date with the latest marketing trends, tools, and technologies to drive innovation and optimize marketing efforts.
10. Providing regular reports and insights on marketing campaign performance to the management team.

Requirements:

1. Bachelor's degree in marketing, business administration, or a related field. A master's degree would be an advantage.
2. Proven experience in digital marketing, preferably in a similar role.
3. Strong understanding of digital marketing strategies and tactics, including social media marketing, content marketing, and email marketing.
4. Knowledge of data analytics tools, such as Google Analytics or similar platforms.
5. Excellent written and verbal communication skills.
6. Analytical mindset with the ability to interpret marketing data and generate actionable insights.
7. Strong project management skills with the ability to prioritize and manage multiple tasks simultaneously.
8. Creativity and innovation in developing marketing campaigns and content.
9. Proficiency in using marketing tools and platforms, including social media management tools and email marketing software.
10. Passion for education and a belief in the power of online learning.