Marketing Analyst

As a Marketing Analyst at Toyota, you'll play a vital role in our dynamic marketing team, supporting the development and execution of data-driven marketing strategies. You'll leverage your analytical skills to translate complex marketing data into actionable insights, informing strategic decision-making and driving continuous improvement across our marketing campaigns.

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Responsibilities:

Analyze marketing campaign performance across various channels (digital, traditional, etc.) to identify trends, measure effectiveness, and optimize campaigns for maximum ROI.
Assist in the development of marketing dashboards and reports, providing clear and concise visualizations of marketing data to support informed decision-making.
Conduct market research and competitor analysis to understand industry trends, identify customer needs, and inform product and marketing strategies.

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Skills:

Excellent knowledge of marketing research principles and practices
Experience in conducting market research using a variety of methods (e.g., surveys, interviews, focus groups, data analysis)
Strong analytical and problem-solving skills
Excellent written and verbal communication skills
Ability to work independently and as part of a team

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