Britannia Careers For Freshers

Are you passionate about using technology to drive marketing innovation and campaign success? Do you possess a blend of marketing savvy and technical expertise, eager to leverage data and automation to reach wider audiences and achieve impactful results? If you're looking for a challenging and rewarding career at a leading FMCG company, then the Marketing Technologist role at Britannia could be your perfect fit!

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Responsibilities:

Developing and implementing marketing technology strategies: Collaborate with marketing and IT teams to identify, evaluate, and implement marketing automation tools, data analytics platforms, and other relevant technologies to optimize campaign performance and achieve marketing objectives.
Campaign management and optimization: Utilize marketing automation tools to streamline campaign execution, personalize content delivery, and optimize targeting for better engagement and ROI.
Marketing data analysis: Analyze marketing data from various sources (website, social media, CRM) to identify trends, measure campaign performance, and gain insights to inform future strategies.
Martech stack management: Maintain and integrate various marketing technology tools within the MarTech stack, ensuring smooth data flow and efficient operations.
Staying updated: Continuously learn about emerging marketing technologies, trends, and best practices to stay ahead of the curve and recommend innovative solutions.
Supporting marketing teams: Collaborate with marketing teams to provide technical expertise, data-driven insights, and support in utilizing marketing technologies effectively.

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Britania Careers

Skills:

Bachelor's degree in Marketing, Computer Science, Information Technology, or a related field.
2-3 years of experience in a marketing technology role or a related field (preferred).
Strong understanding of marketing automation platforms, data analytics tools, and marketing attribution models.
Proficiency in SQL, Google Analytics, and other relevant marketing technology tools.
Excellent analytical and problem-solving skills.
Strong communication and presentation skills, able to explain technical concepts to non-technical audiences.
Ability to work independently and as part of a team in a fast-paced environment.
Passion for learning and staying updated with the latest marketing technology trends.

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