Digital Marketing Strategist

Do you possess a strategic mind and a passion for crafting innovative digital experiences? Are you a data-driven marketer with a keen understanding of the evolving online landscape? If you thrive in a dynamic environment and relish the challenge of driving brand growth through digital channels, then joining Airtel as a Digital Marketing Strategist could be the ideal platform to make your mark in the ever-evolving world of telecommunications.

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Responsibilities:

Develop and implement comprehensive digital marketing strategies aligned with Airtel's overall marketing objectives and brand positioning.
Conduct thorough market research and competitor analysis to identify emerging trends, customer needs, and potential opportunities in the digital landscape.
Conceptualize, create, and manage engaging digital marketing campaigns across various channels (e.g., social media, search engine marketing, email marketing, content marketing) leveraging innovative and data-driven approaches.
Collaborate with cross-functional teams (e.g., creative, web development, analytics) to ensure seamless campaign execution and delivery.
Analyze campaign performance utilizing data analytics tools, identify areas for improvement, and optimize strategies for maximizing impact and return on investment (ROI).
Stay updated on the latest digital marketing trends and technologies, constantly seeking new avenues to engage target audiences and achieve marketing goals.
Contribute to thought leadership initiatives by developing insights and recommendations based on market research and data analysis.

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Skills:

Bachelor's degree in marketing, communications, or a related field.
3+ years of experience in digital marketing, with a focus on strategy development and campaign management.
Strong understanding of digital marketing principles and best practices.
Experience with a variety of digital marketing channels, including SEM, social media marketing, and content marketing.
Experience with digital marketing analytics.
Excellent problem-solving and analytical skills.
Ability to work independently and as part of a team.

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