Marketing Technologist in Britania

At Britannia Market Research, we believe in the power of consumer insights to fuel delicious success. Our dedicated team of Market Researchers plays a crucial role in achieving this by conducting in-depth research, analyzing trends, and providing actionable recommendations that shape Britannia's product development, marketing campaigns, and overall business strategy. As part of our team, you'll be the tastemaker behind the scenes, using your research skills to unlock the secrets of consumer preferences and create irresistible products that capture hearts (and stomachs!).

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Responsibilities:

Conduct quantitative and qualitative market research studies to understand consumer preferences, attitudes, and buying behavior related to food and beverage products.
Analyze market data, competitor activity, and industry trends to identify opportunities and potential challenges.
Develop and implement research methodologies, including surveys, focus groups, and in-home studies.
Translate research findings into actionable insights and recommendations for product development, marketing campaigns, and brand strategy.
Stay updated on consumer research trends and methodologies, adapting your approach to leverage the latest tools and techniques.
Collaborate with cross-functional teams (marketing, product development, sales) to ensure research insights are effectively integrated into business decisions.
Prepare clear, concise, and impactful research reports that communicate findings and recommendations to various stakeholders.

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Skills:

Strong analytical and problem-solving skills, with the ability to translate data into actionable insights.
Excellent communication and presentation skills, both written and verbal.
Experience with quantitative and qualitative research methodologies.
Proficiency in market research software and data analysis tools.
Passion for the food and beverage industry and understanding of consumer trends in India.
Ability to work independently and as part of a team in a fast-paced environment.

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