Nerolac Recruitment 2023

Nerolac is seeking an enthusiastic and results-oriented Customer Marketing Manager to join our growing team. As a Customer Marketing Manager, you will play a pivotal role in strengthening customer relationships, driving customer engagement, and fostering customer loyalty. You will be responsible for developing and executing strategic customer marketing initiatives, leveraging data-driven insights to enhance customer experiences, and contributing to the overall growth of Nerolac's customer base.

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Responsibilities:

Develop and implement comprehensive customer marketing strategies aligned with Nerolac's overall business objectives
Conduct in-depth customer research to understand customer needs, preferences, and pain points
Analyze customer data to identify trends, patterns, and opportunities for customer engagement
Create and manage customer marketing campaigns to drive customer acquisition, retention, and advocacy
Develop and implement customer relationship management (CRM) strategies to optimize customer interactions
Collaborate with cross-functional teams, including sales, customer service, and marketing, to ensure a seamless customer experience
Track and measure customer marketing performance against key performance indicators (KPIs)
Provide data-driven insights to inform product development and marketing decisions
Stay up-to-date on industry trends and best practices in customer marketing

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Skills:

Strong understanding of customer marketing principles and best practices
Excellent analytical and problem-solving skills
Exceptional communication and interpersonal skills
Proficiency in marketing software and tools, such as CRM platforms and marketing automation tools
Ability to work independently and as part of a team
Experience with data analysis and interpretation

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