Infosys Recruitment 2023

The Digital Marketing Strategist is responsible for developing and implementing digital marketing strategies to support Infosys' business goals. This includes developing and managing digital marketing campaigns, overseeing social media marketing, and analyzing website traffic and analytics. The Digital Marketing Strategist also works closely with the marketing team to develop and implement overall marketing strategies.

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Responsibilities

• Develop and implement digital marketing strategies to support Infosys' business goals
• Develop and manage digital marketing campaigns, including search engine optimization (SEO), pay-per-click (PPC), social media marketing, and email marketing
• Oversee social media marketing, including developing and implementing social media strategies, creating and publishing content, and monitoring and responding to social media engagement
• Analyze website traffic and analytics to identify opportunities for improvement
• Work closely with the marketing team to develop and implement overall marketing strategies

Infosys Careers

Skills 

• Strong understanding of digital marketing principles and practices
• Experience with digital marketing platforms and tools, such as Google Analytics, Google Ads, and social media platforms
• Experience with web analytics and data analysis
• Excellent writing and communication skills
• Ability to work independently and as part of a team